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If you don’t know yet what a vanity URL is:

http://www.facebook.com/kirstenwinkler is one as well as

http://www.twitter.com/kirstenwinkler

Vanity URLs allow you to chose your own name as link to your profile and are a very important factor in Social Media. It makes it much easier to share your profile with others or to find someone in the Social Media Jungle. Remember the run on the vanity URLs on facebook a couple of months ago?

Now WiZiQ is offering vanity URLs to their premium members. Hence if you want to check out my profile on WiZiQ you only have to go to http://www.wiziq.com/kirstenwinkler.

It may seem to be a simple change but it involves a lot of positive aspects. As I said, it makes your profile easy to share and it fits the general structure of your Social Media web estate. It also builds up trust on the side of your potential students, if you use your real name as vanity URL. Overall it is an important factor for your personal branding.