In Berlin they are called “Digital Bohème”. Their day starts at 2:30pm in the morning and they have their first coffee, sorry I mean Latte Macchiato, in their favourite coffee shop. And there they will work the whole day through.
Infact MacBook and Starbucks was THE pair of the last years, right? But now this love story seems to come to an end. And of course it’s all about bad behaviour and, you guessed it, money.
According to an article in the WSJ New York city coffee shops start to pull the plug on laptop users. Because they don’t consume enough while they’re surfing on the internet. They even take the places in high traffic hours so the more lucrative crowd is turned away.
Why now? All those years it was an endless romance, a hot love affair between steamed milk, carrot cake and chai latte. Well, blame the economy, like everything these days.
The shop owners struggle with their rent of course. Most of them don’t have old contracts made before the last boom in New York, that’s why there are already over 200 empty shops on 5th Avenue as I learned a couple of days ago.
And then of course what is true for the seller is true for the customer. Instead of a couple of Lattes in the good days he stays with one drink these days.
But I am not sure that it is wisely thought to turn against your old, loyal laptop customers just to make the money today. What will happen if the economy recovers? Saying: “Hey, you know, it wasn’t meant like this. You know, you are my favourite client!” might not work.
What do you think? Did you experience something like this yourself already? Will the streets will soon be filled with homeless laptop users looking for a shelter?
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