As you might know already: eduFire is famous for using guerilla marketing strategies to spread the word about their platform. With the recent implementation of two little buttons they help you, the teacher, to spread the news about your courses on two of the biggest social networks on the net: facebook and Twitter.
And there is even more.
But lets start with the new facebook and Twitter buttons. As the eduFire blog says
All you have to do is click on the social site of your choice, and we’ll automate 90% of the work for you!
Great, isn’t it? Small things can really make a huge difference.
Recently eduFire was Tweeting for Literacy – How YOUR Tweets can change live. eduFire donated $3 per retweet to an ELL classroom for kids who don’t speak English at home. The response was overwhelming and in the end there was even money left to support another project!
What is the use of actions like this? Well, eduFire can sharpen their social face to the public. eduFire can test their reach between their subscribers / followers for future viral campaigns but more important: while others talk about “making the world a better place” eduFire is actually doing something about it. Jon Bischke and the other guys involved have my entire respect for this. Sure, it is marketing but it is a win-win situation. In the end unfortunate people profit directly from it and that is what counts most.
Finally banners and badges. eduFire is offering a great pool of appealing banners and badges in different sizes and colors. You can even get a customized one from eduFire’s Koichi. Just drop him a line and he will do magic. You can find those banners on eduFire’s photoset on Flickr.
So if you are a teacher you can learn something from eduFire. You don’t have to spent thousands of dollars to get your name around. Some good ideas can bring you far, too. Just remember: keep it real.