Today, I received a pretty interesting email from Udemy, advertising the new “Course of the Week” deal on the platform. It’s the same one Udemy is currently promoting via TeachStreet’s weekly deal called “Social Marketing for Startups”.
With now TeachStreet and Udemy offering weekly deals in various educational topics, good times for learners are to come upon us.
From the email:
Introducing Udemy’s Course of the Week: Each week we’ll send you a great course from one of our incredibly talented instructors. Courses may be free, or offered at a substantial discount. Enjoy!
As a quick side note: if you are interested in that particular course you should buy it via TeachStreet as you get it for $19 there instead of $29 directly at Udemy. Nevertheless, if you miss the TeachStreet deadline for the course, $29 are still a steal as it’s offered with a 70% discount.
Now, what does this mean for the education 2.0 ecosystem in itself. First of all there are far more education providers than deal platforms. And as both do weekly deals there is still a high scarcity of 70% to 80% off deals which means that it won’t harm the margins, I suppose. That might change when more players enter the market and / or they switch to the usual daily deal model.
Also, Udemy will of course only offer deals that come from the Udemy platform and are not advertised on the website, you receive the course offer with discount code via email. TeachStreet (and sooner or later doMore, I suppose) offers online deals from various sources and promotes them via the website and the widget you probably noticed in the sidebar of this blog. But that’s for another post.
All in all it has the potential to bring more people closer to the idea of taking lessons, asynchronous or live, on the Internet which is in the end good for everyone involved.