In the old days people could talk about your product or service without you hearing it. You were detached from your consumers. The only thing you could do was to set up a research amongst 100 or 1000 people and ask them some questions. But then, would they be honest or were you asking the right questions?
So basically people were talking behind your back. Wouldn’t it be great to know what people are saying about you? Why would? I got two words for you: Twitter Search.
