If I’d tell you that the goal of every tutor is the success of her student you had to agree. The thing is that many tutors artificially hold back their students based on the fear of missing out. Revenue that is.
I know, that from me, a blogger who started as a language coach back in the days. But that’s the point: been there, done that. If you ask me today as a tutor whether you should start a blog I’d say no. No because I know that you don’t want to blog because you want to keep an open diary of your ideas and experiences but because you want to market yourself and your classes.
If the latter is the case do yourself a favor and focus on strategies that will get you to your actual goal of selling lessons more quickly.
2013 was quite an interesting year in the edtech space. Though still massively overshadowed by MOOC Mania there have been parallel trends that are worth noticing. One of them being the revival of online tutoring.
I will start the new year with a detailed look back on my career for all of my readers who don’t know me from the start. Five years of blogging are a good occasion for that, I’d say. Just so much for now: my journey into education technology started on the user-side as online language tutor. And right from the start we got into the discussion about the perceived value of tutors and therefore the monetary return they could expect.
With more and more tutors entering the global marketplace and software is eating the world, let’s ask ourselves what is the value of a tutor in 2014 and beyond.
There are currently some interesting discussions going on in the Edupreneurs Club, I herewith put away my chef’s hat to share some of my thoughts.
One main topic is Facebook. Like Google, Facebook constantly changes the algorithm that decides which content will be surfaced in your news stream. In case you did not know, just because you like a certain page or are friends with someone does not mean that you will see all of their content shared or posted.
This often leads to a huge gap between the number of fans total and the number of people who actually see a post. Right now this gap seems to have become wider than ever which made some edupreneurs think whether it was at all worthwhile to invest their time and put the effort in updating their page and trying to grow their fans.
My short answer is no, it isn’t. Here is why.