If I’d tell you that the goal of every tutor is the success of her student you had to agree. The thing is that many tutors artificially hold back their students based on the fear of missing out. Revenue that is.
As you might know, my career in education technology started on the consumer side as an online language tutor (I use the term coach) back in 2008. Skype was fairly new and had not hit the mainstream, Flash-based virtual classrooms were all the rage, and in hindsight, no one had a plan of how to make all this work.
Today Skype is already perceived as dated and new standards like WebRTC are poised to give live online education not only a new boost but finally push it to every desktop or mobile device. But there will be a huge difference between live online lessons in 2008 and those in the years to come.
Last week I hosted our first EDUKWEST Live event in London with our friends and supporters at Macmillan Digital Education. We put a lot of effort in the preparation of the event and naturally I was thrilled to get such amazing feedback from the audience. If you missed it, don’t worry. Here is the recap and it won’t be the last event we will be hosting this year.
The topic of this inaugural event was tutoring, a booming vertical in the UK. And looking at the latest edtech headlines from across the pond, it also is strong in the States.
Part of the event was dedicated to a short presentation in which I focused on some general thoughts and big trends including the threat Google has become to edtech startups that are too close to Google’s core product: search. The edtech startups I see as mostly endangered are marketplaces and directories.
There are currently some interesting discussions going on in the Edupreneurs Club, I herewith put away my chef’s hat to share some of my thoughts.
One main topic is Facebook. Like Google, Facebook constantly changes the algorithm that decides which content will be surfaced in your news stream. In case you did not know, just because you like a certain page or are friends with someone does not mean that you will see all of their content shared or posted.
This often leads to a huge gap between the number of fans total and the number of people who actually see a post. Right now this gap seems to have become wider than ever which made some edupreneurs think whether it was at all worthwhile to invest their time and put the effort in updating their page and trying to grow their fans.
My short answer is no, it isn’t. Here is why.