Tag Archives: time

Mental Bandwidth

The Battle for Attention and Mental Bandwidth

Time. The scarcest and most valued resource we have in a society that quickly shifts into an always on, always connected stage of existence. Yet, a growing group of services is trying to get our attention, may it be for just a couple of minutes or even seconds.

Time. The one thing we cannot scale or elongate. Sure, we can try to getup earlier and go later to bed. We can stay connected on our commute, at the dinner table or at the party. But there is still a natural limit. 24 hours are the maximum of time we can allocate.

And every minute you allocate to a task won’t be available for another one. Sure, you can “multitask” and catch up with the latest news via radio while taking a shower, brushing your teeth or having breakfast. But there is only so much you can do in a minute.

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