Tag Archives: threat

Google threat to Edtech Startups?

What happens when Edtech Startups enter Google’s Market

Last week I hosted our first EDUKWEST Live event in London with our friends and supporters at Macmillan Digital Education. We put a lot of effort in the preparation of the event and naturally I was thrilled to get such amazing feedback from the audience. If you missed it, don’t worry. Here is the recap and it won’t be the last event we will be hosting this year.

The topic of this inaugural event was tutoring, a booming vertical in the UK. And looking at the latest edtech headlines from across the pond, it also is strong in the States.

Part of the event was dedicated to a short presentation in which I focused on some general thoughts and big trends including the threat Google has become to edtech startups that are too close to Google’s core product: search. The edtech startups I see as mostly endangered are marketplaces and directories.

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