Imagine you sold a product for decades and decades and it sold really well, and I mean brilliantly. Imagine you wake up one morning and suddenly no one seems to care about your product anymore.
In the past couple of months we saw this on the publishing market. Newspapers and Magazines are closing because blogs and Twitter stole their show.
Encyclopedias are discontinued after over 100 years because no one is buying them anymore. Even the new kid on the block, the CD or DVD version is discontinued because no one can compete with internet based versions or Wikipedia.
The state of California is switching to e-books in its schools. First reason they are cheaper and the Governator needs every cent but honestly, if you see the growing demand of e-readers like the Amazon Kindle it is only a question of time when other states will follow suit. And remember, Bill Gates is still working on his dream of the tablet PC.
I guess, if you are in that industry you saw the impacts coming nearer every day. So what could they do? Some chose the way to publish audio books which is quite a strong market in Germany these days. Others are publishing on the Kindle there is even a project where you will be able to design a custom printed newspaper just for you.
But what about the huge market of education material publishers? Well, it seems as if they found out a great way to save themselves: content syndication.