Tag Archives: social strategies

Guide Michelin

It was the better Idea, it was the worst Idea

Guide MichelinBased loosely on “A Tale of two Cities” let’s talk a bit about books today. To be precise about the two different business decisions two of most renown brands in the book sector took recently.

Encyclopedia Britannica decided to go entirely digital – bookshelf makers across the world went probably nuts. Did you know that Ikea changed the measurements of the Billy book case? Nevertheless, I think this is the better idea of the two as the second one comes from the Guide Michelin.

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