Delightful to many and inherent part of our lives for long, still unpleasant and somewhat ominous to some, social media has proven itself as nothing that will go away any time soon.

I intend to write this article as a beginners guide for individual educators and companies who just get started thinking of a strategy whether the use of social media might add value to what they do and in what ways this could be achieved following which of the different strategies.

I often see a discrepancy between individual use of social media and its adoption when it comes to use it within companies. So, let’s try and avoid some of the traps.
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