If you are following this blog on a regular basis or worked with me on a social media project for your company in the past, you know that one of the corner stones in my strategy has been to use social media quite freely so that it fit with your habits and workflow.
This worked pretty well throughout 2009 and 2010 when social networks were still a thing of the pundits and digerati. In 2011 we saw a tipping point and more “regular” users joined the services which eventually led to much more content flying around, making it more difficult for professional users to get their message through.
I already wrote about the “decline” of Twitter last week, and I will give you a short update on my new strategy and its outcome today.
But, as you can already tell from the title of this post, the message I want to get through is pretty clear: everyone, may it be a startup, established brand or individual user needs a strategy for social media. It’s getting far too serious to just use it for fun.