Number(s) of the Week: 9.95 and 1 million

Number of the WeekAs the anniversary of this blog is getting closer, I started looking through the archives as I do every year. Sometimes, I am really surprised to find posts I can’t remember to have written and a lot of them bring back memories, of course. What a ride!

One of the first startups I wrote about back in January 2009 was Livemocha. Back then, the language learning community just cracked the 1 million user mark and started to offer its first premium content. It was a travel course in Italian priced at $9.95

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It’s on! How I am going to compete with Livemocha, busuu and Babbel

No, I haven’t lost my marbles! But at least now I got your attention, I think.

As you know, I have pursued a side project in German language learning since April 2008 called Deutsch Happen. On the basis of a more or less regular schedule I have produced different kinds of video lessons to test out teaching ideas and to support learners of German as a foreign language who might have no access to paid solutions.

For the past couple of months I have been experimenting with some strategies on how to grow my audience on Facebook, Twitter and YouTube and the results are good enough to take this to the next step: I am building a MVP.

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MRU: Global Language Communities, valued Interns and Biz and Livia Stone

Livemocha is strengthening its footprint in Latin America. Abril Educacao bought 5.9% of the Seattle-based startup and is planning to build a platform for the rising Brazilian middle class.

Babbel is going to expand its mobile offers by acquiring the application department of software company Aspirement in October. The premium language learning community also tripled its revenue in 2011 and is planning to expand to North America.

InternMatch raised a $500k funding round from renown investors, expands US wide and launched a new feature for companies called Community Pages. Those pages are showcases for company culture and help interns to get a first idea of what it will be like working for the company before even applying for an internship. Launch partners are major brands like Pixar, Aol, Wikimedia and others.

The Des Moines Area Community Colleges are planning to extend their offering by implementing WizIQ Classrooms in Fall. The platform will be used for everything from virtual office hours to synchronous lectures, lesson capture or outreach to prospective students.

Biz Stone and his wive Livia announced the first fundraiser for the Biz and Livia Stone Foundation. The goal of the non-profit is to support education and conservation efforts in the state of California.

In EDUKWEST #71 I talked with Josh Koppel, co-founder of ScrollMotion. ScrollMotion is a renown developer of digital books, magazines and applications and is behind the digital version of Esquire and the Oprah Winfrey magazine. Now, the company turned the HMH Algebra 1 textbook into an interactive application. The company has the potential to become a vital competitor for Kno and Inkling.

On Big Think I wrote about Language Learning Communities being the pubs of the global village and the Digital Backpack becoming more and more a reality.

Monday Roundup: authorSTREAM, Livemocha and Le Camping

As the boss is in Paris today to learn first hand how to get super rich and / or famous on YouTube, I guess it is up to me to share some interesting bits that landed in our inbox last week.

Today’s MRU is about the new authorStream which wants to take on Slideshare, the polished Livemocha navigation and some interesting edu startups that came out of LeCamping in Paris.
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KWestions for Michael Schutzler – the eBay of Language Learning

Sometimes there are slow news weeks and other times you can barely keep up with all what’s happening.

Well, the company of my interview partner for KWestions episode 11 definitely falls under the second one as they introduced a bunch of interesting new features to their language learning community. I always enjoy having a talk with Michael Schutzler, CEO of Livemocha, not only because of his experience as CEO, his extensive knowledge but also due to the fact that he is always open and accessible and shares insights other people prefer better not to share.

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Livemocha and eduFire: From Languages to Culture

I have always been a firm believer that language and culture are inseparable. If you start teaching or learning a language the culture will play a major role from day one. Often the culture of a certain part of the world is even the reason why we want to learn a new language.

This week Livemocha and eduFire added some nice features to their platforms, both very different from each other but both emphasizing the cultural aspects.

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Livemocha and goFLUENT announce Partnership for Corporate English

Another year, another partnership for Livemocha. The world’s leading language learning community, now over 8 million users, teams up with Europe’s leading provider of distance business English training goFLUENT.

So, finally we will see the integration of live lessons into a language learning community.

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Review:ed 2010 – July to September

The third quarter of 2010 started with the sale of eduFire to Camelback Education which led to various posts on the business model of live lessons itself and the question if those platforms and services ever take off.

Other big topics were the PR battle between Livemocha and Rosetta Stone around the launch of their new flagship products Active Courses and TOTALe, the rise of Udemy, the pivot of YongoPal and the growing necessity of tracking and recording learning in the new decade.

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Livemocha and The Seattle Experiment

This weekend Michael Schutzler did an experiment with Livemocha’s new Active Courses. He put them on the hottest ecommerce platform at the moment which is of course Groupon.

People in the Seattle area got 50% off the regular subscription price, hence $75 USD instead of $149.95 for a one year subscription. And apparently the courses sold like sliced bread, closing at 534 courses.

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R:ED September 12th to September 18th 2010

  1. YouTube Starts Testing New Live Streaming Platform
  2. Livemocha looks to crack Rosetta Stone with new language service
  3. Scribd Redesign Is An Attempt To Become A “Social Network For Reading”
  4. Barnes & Noble Projects $1B In Digital Revenue, 25% Market Share By 2013
  5. 5min Brings 200K How-To Videos To Dailymotion
  6. Coming Soon: Mind-Reading Cell Phones
  7. Lifeplayer, the MP3 Radio for the World’s Most Forgotten
  8. Foursquare Targets College Students with New Universities Program

Apples & Pears: Big Launch Day for Rosetta Stone and Livemocha

Today is the big day for two education companies. Rosetta Stone launches its brand new version 4 TOTALe flagship product and Livemocha launches its new range of Active Courses in partnership with Harper Collins.

I love the smell of language immersion in the morning!

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Chat on Twitter about Language Learning with Rosetta Stone #RSchat

 Just before I was taping my EDUKWEST interview with Thomas Whitby, Co-Initiator of the famous #edchat on Twitter today, I learned that Rosetta Stone is planning to host a Twitter chat about language learning, called #RSchat.

The first one is scheduled this coming Friday at 1PM EST.

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review:ed Episode #5 with Shiv Rajendran

In this episode of review:ed I had the pleasure to talk with Shiv Rajendran, Director at LanguageLab.com who is a well- known guest on my various shows. We talked about Pearson & Ning, Babbel & Livemocha, India & the $35 USD laptop, eduFire & Camelback Education and asynchronous content, live lessons and social games in education.

Thank you to our sponsor VODBURNER which provides review:ed with great Skype Video Recording & Editing.

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Back to the Roots: Livemocha crowdsources Ideas for new Features

Livemocha has always been very effective in leveraging its giant user base. In a very short time the members of Livemocha translated the standard courses of the platform in 38 languages.

Of course there is the question if you can simply translate a course from one language to the other and how to track down mistakes efficiently but on the other hand: the courses are free and the community worked constantly on the issues.

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