Just a few weeks after they announced the closing of their $1 million funding round, the team at Languagelab shares more interesting news. In collaboration with Pearson, Business English students are now able to bring the case studies of the popular textbook series “Market Leader” into life. Second Life that is.
Based on Languagelab’s virtual world English City, students from around the globe will be able to interact live with other students and teachers in a 3D environment.
In my last interview with Shiv Rajendran, Director of Operations at Languagelab, he already talked about some new sets they are building to provide real life situations like managing an incident on an oil rig.
The “Market Leader Live” classes in English City will cover situations like negotiations in the boardroom, pitching for an advertising agency, or research and development for a fashion house.
Market Leader Live will transform the way people learn:
- It provides students with the ultimate contextual, immersive environment
- It offers the opportunity for Business English students to network, practice and learn with other students from around the world
- It is flexible: students can connect to Market Leader Live at any time, 24 hours a day, 7 days a week
- It gives access to Pearson’s authoritative business sources, including the FT
- Classes are conducted by experienced Business English teachers from the UK, US and Australia
Being a huge fan of Languagelab and what the team has created over the past five years, I am really happy to see that after investors a publisher like Pearson sees the potential that lies in a virtual environment built for education purposes.
I’m slightly surprised that I only hear from Pearson taking the lead on the internet whereas I don’t hear that much from other publishing houses or course providers. By now it should be clear that the future of learning is online and if you want to play an important role in it, you need to invest early. Pearson is already grabbing a lot of land here so at the moment I don’t see a reason why Pearson won’t dominate the online space as they already do with offline today.