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	<title>Comments on: Partnerships &#8211; a new Trend in Education 2.0</title>
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	<link>http://www.kirstenwinkler.com/partnerships-a-new-trend-in-education-20/</link>
	<description>education.media.technology</description>
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		<title>By: China_Mike</title>
		<link>http://www.kirstenwinkler.com/partnerships-a-new-trend-in-education-20/comment-page-1/#comment-143</link>
		<dc:creator>China_Mike</dc:creator>
		<pubDate>Tue, 17 Mar 2009 12:08:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.kirstenwinkler.com/?p=466#comment-143</guid>
		<description>Kirsten,

As I understand it was a straight buy-out and Babble wanted to take advantage of the tens of thousands of people who were members of FriendsAbroad. 

It terms of LiveMocha and Persons it will be interesting to watch which side benefits most. If you are Pearson you gotta be worried about all those titles that will be threatened in a non-book (or free book), services centric world. 

There is no reason that the same thing that happened to music and is now happening to movies and newspapers couldn&#039;t happen to the ELT publishing industry. It sounds to me like Pearson has placed bets on a changing market place- from servicing schools to servicing students directly. I see this as a switch from an institution-centric model to a student-centric model.

When a book provider aligns themselves with an company like Livemocha, schools (by way of bookstores), currently the main customers of Pearsons, will ultimately suffer in the end. Cue the &quot;end of the dinosaurs era&quot; music.

I would have loved to have rewritten the press release for this announcement. Mine would have gone something like this:

Pearsons sides with On-line provider, language schools under threat. Are teachers next?


It seems to me like a good content partner can support schools, or teachers or students but it is stretching it a bit to believe that you can fully and strategically support any two at the same time. 

So, who is you know who going to end up supporting most, teachers or students?</description>
		<content:encoded><![CDATA[<p>Kirsten,</p>
<p>As I understand it was a straight buy-out and Babble wanted to take advantage of the tens of thousands of people who were members of FriendsAbroad. </p>
<p>It terms of LiveMocha and Persons it will be interesting to watch which side benefits most. If you are Pearson you gotta be worried about all those titles that will be threatened in a non-book (or free book), services centric world. </p>
<p>There is no reason that the same thing that happened to music and is now happening to movies and newspapers couldn&#8217;t happen to the ELT publishing industry. It sounds to me like Pearson has placed bets on a changing market place- from servicing schools to servicing students directly. I see this as a switch from an institution-centric model to a student-centric model.</p>
<p>When a book provider aligns themselves with an company like Livemocha, schools (by way of bookstores), currently the main customers of Pearsons, will ultimately suffer in the end. Cue the &#8220;end of the dinosaurs era&#8221; music.</p>
<p>I would have loved to have rewritten the press release for this announcement. Mine would have gone something like this:</p>
<p>Pearsons sides with On-line provider, language schools under threat. Are teachers next?</p>
<p>It seems to me like a good content partner can support schools, or teachers or students but it is stretching it a bit to believe that you can fully and strategically support any two at the same time. </p>
<p>So, who is you know who going to end up supporting most, teachers or students?</p>
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		<title>By: KirstenWinkler</title>
		<link>http://www.kirstenwinkler.com/partnerships-a-new-trend-in-education-20/comment-page-1/#comment-142</link>
		<dc:creator>KirstenWinkler</dc:creator>
		<pubDate>Tue, 17 Mar 2009 10:58:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.kirstenwinkler.com/?p=466#comment-142</guid>
		<description>Hi Salar and Katie,
welcome to my blog :).
I think I have to chat with Jon again, maybe he will tell me all the secrets ;). The level of cooperation between teachstreet and edufire is already great. And I can see some more interesting prospects for the future...

@China_Mike I already thought they did because of the entry screen of friendsabroad. Interesting.</description>
		<content:encoded><![CDATA[<p>Hi Salar and Katie,<br />
welcome to my blog <img src='http://www.kirstenwinkler.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> .<br />
I think I have to chat with Jon again, maybe he will tell me all the secrets <img src='http://www.kirstenwinkler.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> . The level of cooperation between teachstreet and edufire is already great. And I can see some more interesting prospects for the future&#8230;</p>
<p>@China_Mike I already thought they did because of the entry screen of friendsabroad. Interesting.</p>
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		<title>By: Katie Gruver</title>
		<link>http://www.kirstenwinkler.com/partnerships-a-new-trend-in-education-20/comment-page-1/#comment-141</link>
		<dc:creator>Katie Gruver</dc:creator>
		<pubDate>Mon, 16 Mar 2009 23:44:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.kirstenwinkler.com/?p=466#comment-141</guid>
		<description>This post made me smile. 

While I haven&#039;t heard anything about Edufire and TeachStreet merging :), our partnership is fun and fruitful. Most of all, we love working with great leaders in the education space and we appreciate learning from them.

Cheers, 

Katie Gruver
Community Manager, TeachStreet</description>
		<content:encoded><![CDATA[<p>This post made me smile. </p>
<p>While I haven&#8217;t heard anything about Edufire and TeachStreet merging <img src='http://www.kirstenwinkler.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> , our partnership is fun and fruitful. Most of all, we love working with great leaders in the education space and we appreciate learning from them.</p>
<p>Cheers, </p>
<p>Katie Gruver<br />
Community Manager, TeachStreet</p>
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	<item>
		<title>By: Salar</title>
		<link>http://www.kirstenwinkler.com/partnerships-a-new-trend-in-education-20/comment-page-1/#comment-140</link>
		<dc:creator>Salar</dc:creator>
		<pubDate>Mon, 16 Mar 2009 23:22:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.kirstenwinkler.com/?p=466#comment-140</guid>
		<description>Nice sleuthing, Kirsten.  :)  

I love TeachStreet and eduFire.  There are some definite possibilities for collaboration in the future.  Jon and Dave are both great guys, and I&#039;m really looking forward to watching both TeachStreet and eduFire grow.  

Thanks for the post.</description>
		<content:encoded><![CDATA[<p>Nice sleuthing, Kirsten.  <img src='http://www.kirstenwinkler.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />   </p>
<p>I love TeachStreet and eduFire.  There are some definite possibilities for collaboration in the future.  Jon and Dave are both great guys, and I&#8217;m really looking forward to watching both TeachStreet and eduFire grow.  </p>
<p>Thanks for the post.</p>
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		<title>By: China_Mike</title>
		<link>http://www.kirstenwinkler.com/partnerships-a-new-trend-in-education-20/comment-page-1/#comment-139</link>
		<dc:creator>China_Mike</dc:creator>
		<pubDate>Mon, 16 Mar 2009 16:20:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.kirstenwinkler.com/?p=466#comment-139</guid>
		<description>Actually Babble acquired Friends Abroad if my memory serves me correctly.</description>
		<content:encoded><![CDATA[<p>Actually Babble acquired Friends Abroad if my memory serves me correctly.</p>
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		<title>By: Kirsten Winkler</title>
		<link>http://www.kirstenwinkler.com/partnerships-a-new-trend-in-education-20/comment-page-1/#comment-1808</link>
		<dc:creator>Kirsten Winkler</dc:creator>
		<pubDate>Mon, 16 Mar 2009 09:17:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.kirstenwinkler.com/?p=466#comment-1808</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;New Blog Post: Partnerships - a new Trend in Education 2.0 http://tinyurl.com/dxdl2p #livemocha #pearson #edufire #italki #babbel etc...&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">New Blog Post: Partnerships &#8211; a new Trend in Education 2.0 <a href="http://tinyurl.com/dxdl2p" rel="nofollow">http://tinyurl.com/dxdl2p</a> #livemocha #pearson #edufire #italki #babbel etc&#8230;</span></span></span></p>
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