Pacman or why Google rules the Internet – and Apple never will

Today Google had another surprise for its users. When you open the page you will see the Google logo in form of the good old Pacman game, celebrating its 30th birthday.

But that’s not all, it is not only a Doodle which Google has for various events, it’s the Pacman game and you can play it. If you click insert coin you can even play it with two people.

The reactions in the web 2.0 community were overwhelming. Pacman became a trending topic on Twitter quickly and people started tweeting about the game to let their friends know. Tenor of all tweets is something between awesome, I love Google and good old memories.

So once again big G gave us all a good feeling about their company. Could you imagine Apple doing this?

And that is the big difference. Apple is too posh, too self centered to give props to a thirty year old game that basically changed children’s lives back then. Google knows how to pull this trigger and it worked apperently.

Right now in the forenoon of a showdown between those two giants a very interesting test. Apple needs to bring out new shiny hardware to get attention, Google just needs to insert a HTML5 game on their main page to trigger a storm of positive emotions.

I am off now, have to play some Pacman :).

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  • haljett

    You got to wonder if it's in flash and if that's isn't a slight at Apple and their phone OS.

    • KirstenWinkler

      CrunchGear tested it on an iPad and it worked. So it has to be HTML5. So everyone can enjoy playing Pacman 😉

  • Reinier

    Spot on. Apple has always played with exclusivity: “I'm special, I'm smart, because I use Apple”. It's successfully created an “Apple universe” and never refers to anything beyond it in its marketing. It can't bet on its users associating with Pac-man, because Pac-man is not a member of the Apple universe.

    Google on the other hand has always been inclusive. It's never tried to characterize Google users as special, as different from anybody else. Google doesn't attempt to cater to any specific group of users. It can freely play with Pac-man because it 's more like a peer to its users: its relationship to Pac-man is similar to that of its users. Google can freely refer to things it doesn't own.

    The difference isn't in the products themselves – anybody can buy Apple's stuff (although it's a little pricy) and anybody can feel “special” for using Google instead of a competitor. The difference is solely in the marketing.