Number of the Week

Number of the Week: 3952

Number of the WeekIt’s the last week of 2011 and therefore the last number of the week for this year as well! Although my new series is still at an early stage., I hope you’re enjoying the number I pick every week to write a short article around and thus to put it into perspective.

My number this week is 3952 which is the average number of text messages, SMS and MMS, the typical 13 to 17 year old teenage girl writes every month! In other words that sums up to 7 messages per waking our, making it the centerpiece of teenage mobile activity.

Asked for the reason, teenage girls and boys said texting was faster, easier and more fun!

Taking this behavior and the explanation why, the service around using text messaging in an educational context that I have seen pop up in larger number over the past months might actually be on to something.

Of course, all of them still lack a business model right now as they even finance the cost of the text messages sent themselves and not the schools, so they still have to convince me that there is actually business to be made but the general acceptance and various possible use cases seem to be here already.

Startups in that space are SnappSchool, remind101 which I interviewed in EDUKWEST episode 80, ClassParrot, ClassPager and I’m sure that there are others doing more or less the same. You can also read my Disrupt Education article on Big Think on that trend.

If you want to read a more detailed analysis on how teens make use of their mobile phones you can do that here. The article also leads you to the Nielsen study.

The behavior described was also part of the last review:ed episode with Gian Marco Masoni on Dec 23. You can jump in our conversation to 48:10.

  • Anonymous

    Interesting statistic, Kirsten – thanks for sharing.  I’m enjoying your new series (Number of the Week) and would also enjoy knowing where your statistics are coming from.  Might I suggest a link back to the original source?

    • KirstenWinkler

      You need to follow the link to EDUKWEST, then you will find the link to the study ;). Forgot to link the word “Nielsen” in this post.

      • Anonymous

        Oh, I see it now.  Thanks!

        • KirstenWinkler

          Fixed it. Follow the white rabbit 😉