eduFire.com is famous for its Guerilla Marketing Strategies which are really effective, by the way. I think basically 90% of eduFire’s marketing is done with those strategies and and driven by the enthusiasm of their community.
The newest idea comes from Kareem, one of the eduFire founders and is already known as “the new education revolution on Twitter” between eduFire teachers.
The idea behind it is really simple but powerful. As Twitter is becoming more and more popular people don’t use it just to tell the world what they are doing right now. They start to ask the Twittersphere when they have a question and want to have a quick answer that is on the point (140 chars). I do it myself and always get immediate response from my followers.
But with the new search function you now can get answers from people you don’t even know yet. Lately I was complaining about the new Skype 4.0 and that I have to downgrade to version 3.8 again. Some minutes later I received a message from Skype, giving me the download link! That is simply amazing and shows the potential power of this tool.
Now lets talk about the educational use of Twitter. Lets say you want to learn Swahili. So you go to your Twitter account and type:
Need to learn Swahili #teach-me $25 #edufire
On the other side of the globe your teacher goes to his Twitter account, types
into the search field and voilà, demand-driven teaching can be made.
I think this is a great use of Twitter as an education application. But I would like to take it a step further. Why don’t teachers use
as a tag to promote your services to the Twitter community. For me it could be something like
#i-teach another German class on #edufire tonight! $10 http://tinysometing
What do you think about it?