Category Archives: Marketing

5 More Reasons Why to Give Away Books For Free

Posted on by
6

Free AdsFellow edupreneur André Klein of LearnOutLive wrote another interesting post on his blog with the title “5 Reasons Why I Give Away Books For Free” in which he explains his reasoning why he is giving some of his ebooks away for free.

As he states at the beginning of his post, André is arguing from a more philanthropic and altruistic angle and not so much from a business point of view. So to complete this argumentation, I thought I should share my take on the idea of giving stuff away for free, may it be ebooks or other content or written or video, from a more economic point of view.

So here are five more reasons for edupreneurs why to give away books for free.

Continue reading →

Building an Audience with Social Media – Beginners Guide

Posted on by
5

This is the second post in my little social media series for beginners and today I would like to share some hints with you on how to build an audience for your personal or your company blog or maybe even for your institution.

From the previous post you have learned (that’s my hope at least) that a social media presence covers different platforms that each have a distinct public and that user engagement has to be meaningful and consistent.

After having your different profiles set up and filled in the next question now is how to actually build your audience and we’ll split it into the different platforms again.

Continue reading →

How to use Social Media in Online Education – Beginners Guide

Posted on by
1

Delightful to many and inherent part of our lives for long, still unpleasant and somewhat ominous to some, social media has proven itself as nothing that will go away any time soon.

I intend to write this article as a beginners guide for individual educators and companies who just get started thinking of a strategy whether the use of social media might add value to what they do and in what ways this could be achieved following which of the different strategies.

I often see a discrepancy between individual use of social media and its adoption when it comes to use it within companies. So, let’s try and avoid some of the traps.
Continue reading →

Every Teacher Needs a Home – Profiles are Dorm Rooms

Posted on by
3

You need to have a home, a place you can refer people to when they are searching for your services.

And every home is better than just a profile on no matter what platform. Referring someone to your profile is like inviting a client to your dorm room in college. Not appropriate if you plan to really sign a deal.

Continue reading →

Three Reasons Why You Should Start Creating Content Today

Posted on by
6

Content is King. I think you heard this wisdom sometime, somewhere already. Maybe even on this blog.

Content is King for many reasons but today we will take a look at the three top reasons why you as an online teacher should start creating content right now, well, after reading this post hopefully.

Continue reading →