When I opened my feed reader today I was astonished to read the following news: busuu.com won a Silver Lion in Cannes.
What? Are they doing independent movies these days, did I miss something? But then I realized they won it for their famous marketing campaign for the Silbo Gomero.
I did not even knew what an impact it made in the news not only in Spain but also in other european countries like Germany and France. A very good example for a clever start up marketing strategy. Looking forward to meet Bernhard in London for the TechCrunch Awards and to have a cocktail on his Silver Lion!