As there have been a couple of smaller updates and news around the three language learning communities recently, I thought I might as well combine them in one blog post to give you a quick overview on the current state of affairs.
So, here we go.
Babbel just had a nation wide Groupon offer in the UK: a six months course for £8.95 instead of £20.75 and sold 4612. Babbel also added new two new refresher courses for Swedish and Portuguese as well as an English monolingual course to learn and practice over 2000 words and 200 sentences with pronunciation.
After its recent angel funding round from fon founder Martin Varsavsky, busuu added two new languages to its portfolio today: Turkish and Polish. While those two new additions might look a bit weird from the outside it actually makes a lot of sense from the German perspective.
People from Turkey are one of the biggest groups if not the biggest group of immigrants in Germany and there is a big discussion around the topic of integration going on at the moment. Poland is Germany’s direct neighbor in the East and there is more and more exchange going on in the field of economic relations and labor. Polish companies build offices and factories in Germany and many Germans who don’t get a job mostly in the eastern part are now actively looking for jobs in Poland. Therefore courses that target those specific groups might even have a chance to get support by the government.
I also asked Martin Varsavsky for a short statement on why he invested in busuu. And his three reasons are pretty straight forward.
- He likes the entrepreneurs.
- He uses the product himself.
- He likes that busuu is a sustainable product with a humanitarian side to it.
Taking a look at today’s Livemocha front page, the community is close to reach the magic 10 million member mark with less than 60.000 to go.
Of course, we don’t know how many of those members are actively participating in the community but this is basically true for all three of them. That being said, I still think the membership numbers of language learning communities are a pretty strong indicator of how people want to learn a language online.