Author Archives: Kirsten Winkler

About Kirsten Winkler

Kirsten Winkler is the founder of EDUKWEST, a media site covering the latest in education technology and startups. You can follow her on Twitter, Facebook or Google+

Caramel Shortcake Recipe from Kirsten Winkler

My Caramel Shortcake Recipe

This traditional Scottish sweetie is one oh so popular little cake and known under various names including caramel shortbread, caramel shortcake, millionaires’ shortbread and millionaires’ slice. I think the latter two are used because its so rich.

Caramel shortcake is one of my go-to recipes when I want to make a nice cake without a complicated recipe. And I have yet to meet the person who doesn’t love the combination of shortbread, caramel and chocolate!

It’s also one of the recipe that you can adjust to your own taste. Like more shortbread, thicker caramel, dark chocolate (like I used)? Just do it!

Continue reading

Power Breakfast Apples Oats Cinnamon

Power Breakfast: Grated Apples with Oats and Cinnamon

To kickstart my day with a power breakfast or for that extra boost of energy during the day, I often prepare myself this nosh. It’s easy, super fast to make, really good for you and no cooking is involved.

Continue reading

Zaalouk recipe

Zaalouk – Moroccan Eggplant Salad loaded with Flavor

Zaalouk is an eggplant and tomato salad from Morocco, easy to prepare and bursting with flavor. The two main ingredients are straightforward: Zaalouk is based on grilled eggplant and fresh, sun ripe tomatoes but you can also substitute them with canned tomatoes. Nevertheless, I think Zaalouk is best when both are in season as the taste will be determined by the quality of the ingredients.

Zaalouk is especially great during the summer as its refreshing taste goes superb alongside grilled meats, fish and veggies. Thanks to its spice blend, Zaalouk is loaded with flavor, and these flavors come through even more when prepared a bit in advance, and the salad stays fresh for up to a week in the fridge. So even if you only cook for yourself or two people, don’t be afraid to prepare a bigger portion of Zaalouk.

Continue reading

Keep what you got

Keep what you got by giving it all away

If I’d tell you that the goal of every tutor is the success of her student you had to agree. The thing is that many tutors artificially hold back their students based on the fear of missing out. Revenue that is.

Continue reading

Indian Carrot Salad Recipe

Slow Carb Recipes: Indian Carrot Salad

This is a great little salad as it is not only super tasty but also versatile as it can be served along a variety of other dishes. It’s easy to make, the hardest part is slicing the carrots.

This Indian carrot salad works great with all kinds of spicy dishes from, you guessed it, India but also from North Africa or even Asia. You can also put it on a sandwich or enjoy it on its own. On top of that, it will fit your slow carb diet!

Continue reading

German Cake Recipes Streusel Cake

German Cake Recipes: Streusel Cake with your favorite fruit

Streusel cake is very popular in Germany throughout the year but especially in late summer and fall when all kinds of fruit are ripe. This is an easy yet delicious recipe for a German apple pie which doesn’t demand cooking or baking skills!

I layer my streusel cakes with with a variety of fruit, apples or plums for instance and I also like raspberries or even an apple-raspberry mix.

Continue reading

on-demand tutoring

The Future of Tutoring: Cloud-based and On-Demand

As you might know, my career in education technology started on the consumer side as an online language tutor (I use the term coach) back in 2008. Skype was fairly new and had not hit the mainstream, Flash-based virtual classrooms were all the rage, and in hindsight, no one had a plan of how to make all this work.

Today Skype is already perceived as dated and new standards like WebRTC are poised to give live online education not only a new boost but finally push it to every desktop or mobile device. But there will be a huge difference between live online lessons in 2008 and those in the years to come.

Continue reading

Pesto Rosso Recipe

Startup Meal of the Week: Pesto Rosso

Pesto Rosso (red pesto) is a great recipe even though it might be the lesser known brother of Pesto Genovese (green pesto) named after the Italian city of Genoa. It’s easy, quick to prepare and no cooking is involved.

Originally prepared in a mortar and pestle, this is where the name of this Italian classic comes from. I think making pesto by crushing all ingredients using a pestle and mortar is a great cooking experience and you should do it at least once.

For convenience, however, I tend to use a food processor in this recipe which works fine as well. There are different variations of Pesto Rosso, some use fresh cherry tomatoes, some sun-dried tomatoes. It really depends on the region and also what people like most.

Continue reading


Chegg enters the Internship Market – Which Vertical is next?

Yesterday Chegg announced the acquisition of for $11 million in cash and stock, an acquisition I had predicted would happen when I came up with three potential acquisition targets in May, shortly before Chegg gobbled up live tutoring platform InstaEDU. OK, I admit that I had InternMatch on my list but I will book this under another Kirstradamus prediction that occurred, anyway.

Continue reading

Detox Drink

A tasty Detox Drink you can easily make at home in under 1 minute

This is my quick and easy recipe for a detox drink that I prepare for myself every morning, and it also tastes surprisingly good, too.

The ingredients are fairly basic, you will likely have them at home already. And if you don’t have them yet, you can easily buy them in every good supermarket.

The best is that it only takes 1 min to prepare, no blenders or other fancy kitchenware needed!

Continue reading

Tutors should not blog

Why Tutors should not Blog

I know, that from me, a blogger who started as a language coach back in the days. But that’s the point: been there, done that. If you ask me today as a tutor whether you should start a blog I’d say no. No because I know that you don’t want to blog because you want to keep an open diary of your ideas and experiences but because you want to market yourself and your classes.

If the latter is the case do yourself a favor and focus on strategies that will get you to your actual goal of selling lessons more quickly.

Continue reading

Mental Bandwidth

The Battle for Attention and Mental Bandwidth

Time. The scarcest and most valued resource we have in a society that quickly shifts into an always on, always connected stage of existence. Yet, a growing group of services is trying to get our attention, may it be for just a couple of minutes or even seconds.

Time. The one thing we cannot scale or elongate. Sure, we can try to getup earlier and go later to bed. We can stay connected on our commute, at the dinner table or at the party. But there is still a natural limit. 24 hours are the maximum of time we can allocate.

And every minute you allocate to a task won’t be available for another one. Sure, you can “multitask” and catch up with the latest news via radio while taking a shower, brushing your teeth or having breakfast. But there is only so much you can do in a minute.

Continue reading

Google threat to Edtech Startups?

What happens when Edtech Startups enter Google’s Market

Last week I hosted our first EDUKWEST Live event in London with our friends and supporters at Macmillan Digital Education. We put a lot of effort in the preparation of the event and naturally I was thrilled to get such amazing feedback from the audience. If you missed it, don’t worry. Here is the recap and it won’t be the last event we will be hosting this year.

The topic of this inaugural event was tutoring, a booming vertical in the UK. And looking at the latest edtech headlines from across the pond, it also is strong in the States.

Part of the event was dedicated to a short presentation in which I focused on some general thoughts and big trends including the threat Google has become to edtech startups that are too close to Google’s core product: search. The edtech startups I see as mostly endangered are marketplaces and directories.

Continue reading

Digital Language Death

Digital Language Death: How the Internet is killing Languages

I’m guilty. Guilty because I contribute to the digital death of languages through blogging and interviewing solely in English. As you might know, English is neither my native language, my mother tongue is German, nor is it the language of the country I currently live in, that would be French.

The decision to publish everything in English wasn’t really a question I had to answer for myself, it was rather corollary. Think about it, when you want to get in front of as many eyeballs as possible and you work a lot with English native speakers it’s hard to justify any choice other than English.

Continue reading

Education Week Paywall

Education Week Paywall: 10 Free Articles for your Data – No Thank You

Education Week, one of the leading publications in the education space, announced that it will implement a so called metered paywall to its website. A metered paywall is currently the most widely used model as it still leaves the possibility for parts of the content to be open and accessible to the general public and therefore does not interfere with the concept of social sharing.

The potential flaw with Education Week’s model is that you will need to create a user account to get access to your 10 free articles per month as Frank Catalano points out in the comments.

Continue reading

Value of Privacy

What is the Value of Privacy? Study finds it is about $5

I came across an interesting study about the value of privacy via The Atlantic. Scott Savage and Donald M. Waldman of the University of Colorado at Boulder found that consumers are willing to pay some money for a mobile application when in return their privacy is respected or they are not forced to consume advertisements. In a post Snowden world always worth a read.

Continue reading

Slow Carb Recipes Red Lentil Soup

Slow Carb Recipes: Indian Red Lentil Soup

Red or Masoor lentils are a great ingredient when you want to cook something for yourself but have little time. Their cooking time is much less than your average pulse, and they’re a staple in Indian cuisine for all sorts of Dal dishes. They can also be found in North African cuisine and are usually referred to as pink or coral lentils.

Important for slow carb cooking is that about 30% of green lentils’ calories are from protein, and they have the third highest level in protein, by weight, of any legume or nut. Lentils are only topped by soybeans and hemp. Red or pink lentils only contain about 11% of protein.
Nevertheless, lentils in general are an inexpensive source of protein and thus also ideal for vegetarians.

Continue reading

Apps replace Tutors

Apps replace Tutors at an Increasing Speed – Here is Why

2013 was quite an interesting year in the edtech space. Though still massively overshadowed by MOOC Mania there have been parallel trends that are worth noticing. One of them being the revival of online tutoring.

I will start the new year with a detailed look back on my career for all of my readers who don’t know me from the start. Five years of blogging are a good occasion for that, I’d say. Just so much for now: my journey into education technology started on the user-side as online language tutor. And right from the start we got into the discussion about the perceived value of tutors and therefore the monetary return they could expect.

With more and more tutors entering the global marketplace and software is eating the world, let’s ask ourselves what is the value of a tutor in 2014 and beyond.

Continue reading

Teaching Business is Personal

In Teaching Business is Personal

On Buzzfeed or Business Insider this post would be titled “10 Leadership Lessons I learned from watching the Godfather”. But as it is a) almost Christmas and b) I am henceforth a bit lazy I’ll give you just one lesson today. And it’s exactly the opposite of what the Godfather would tell you.

In teaching your business is personal. Never ever forget that. People will hire you and stick with you because of who you are as all the rest, the material and content is replaceable. Teaching is very personal which includes the following aspects.

Continue reading

Kirsten Winkler Language & Business Forum 2013

Why Language Learning is looked down upon – or is it?

As some of you might already know, I was invited to give short presentation and act as “agent provocateur” at the Languages and Business Forum 2013 in Berlin two weeks ago. I spoke of trends I see happening at the intersection of technology and learning that make an impact on how we learn languages these days and in the near(er) future.

During a chat around the event the discussion came to the point as to why language learning as a business, so both more established companies and startups alike as well as individual tutors, seem to be faced with more problems around making money off of their teaching/service than service providers in other verticals of the learning market tend to experience.

Continue reading